The importance of Optimization
Search engine optimization (SEO) is perhaps the most important tool for improving your website's traffic and takes patience and continuous monitoring and optimizing to achieve success.Search engine optimization involves two aspects, on-page (SEO) and off-page (SEM). While no one can guarantee top search engine results, we can dramatically improve your SERP position with the major search engines. Search engines like Google™ change their algorithms frequently so it is important to keep up with your optimization to maintain search engine rank.
What Google says about SEO
Matt Cutts, Google Engineer on SEO.
“On-page” Optimization (SEO)
On-page optimization is the process of tuning your website pages and coding for optimal technical performance and communication with
Designing a website that utilizes keyword
search engines.
development, expanded html / xhtml coding standards, required search engine site documents within your root directory, and compliance with both current U.S. and International Web regulations will assist in increasing your rank. We offer both initial “design stage” and “ongoing” on-page SEO.
“Off-page” Optimization (SEM)
Off-page optimization also known as search engine marketing (SEM) helps to improve your Web presence by increasing the online
exposure of your website using a number of marketing techniques which can include paid advertising and third party sites like social media, search providers, and online directories such as Yelp and YellowPages.com.
Optimization not only increases the possibility your prospects will find your site but also helps to improve your website search engine rankings. We offer both “initial” and “ongoing” off-page SEM.
Costs
SEO is billed hourly, therefore the cost for both on-page and off-page search engine optimization is based largely on your desired level of competitiveness, the amount of competition in your keywords, the size and complexity of your website and brand.SEO strategy is billed hourly at our Tier-3 rate.
