Website optimization (SEO)
“On-page optimization” or SEO is the first step and perhaps the most important aspect of improving your online exposure. A properly
optimized website ranks considerably higher with search engines.
Once your website is optimized there are several key “off-page optimization” techniques, also known as search engine marketing (SEM) which is explained on this page.
Directory listings
Submission to website directory listing sites like online YellowPages.com, Google Places, Yelp, and Yahoo just to name
a few can add more ways for customers to find your website. The process for each submission usually takes about an hour and lasts a life time.
Increasing your exposure to your customers by increasing the number of links you have on the Web is a great tool, and encouraging your clientele to leave reviews on these directory websites is another.
Search engine submissions
Search engines rank your website based in part on popularity. The more links search engines can find back to your website, the more popular you are. Although search engines regularly
spider new and existing website pages, we would consider submitting your website to key channels.
A Search Engine Submission Blast submits your website to multiple search engines including Google, Yahoo, and Bing.
Basic submissions run $39 for one submission, $69 for 3-monthly submissions, or $99 for 6-monthly submissions, which excludes any costs associated with fee-for-service directories such as BOTW, etc.
Social media marketing
An extensive Web presence outside of your own website is important.
Social networking sites like Google+, Facebook, and Twitter also attract traffic by increasing your exposure outside of your own website and are an excellent tool for neworking and delivering fresh content to your subscribers.
Email marketing
Adding an email collector to your website is an excellent way to build an emailing list.
Pay-per-click marketing
There are many ways to promote your website online including paid advertising such as the popular Google AdWords . Paid listings put your website above organic results.Video marketing
Google's search and indexing algorithms have given more of its search results real estate to “blended” search results, displaying videos
and images towards the top of the first page, thus pushing down the page-traditional search results that would have otherwise competed for top rankings.
In the event you do not have business videos, we provide custom video production services.
Offline advertising
In some cases, advertising your site in local periodicals, local yellow pages, or other 20th century marketing techniques using paper and snail mail can help get exposure.Our marketing billing rates
Most marketing techniques listed on this page are tasks that you can perform on your own, or we can do the work for you. Unless otherwise noted, these services are available from Bleedingrock billed hourly at our Tier-1 rate.
